Outdoor Marketing Return on Investment Results - R.O.I.

Recent studies of Outdoor Advertising prove the value of outdoor compared to traditional forms of advertising. Plain and simple Outdoor Advertising works. Below find information on Outdoor advertising return on investment:

• Americans spend nearly 20 hours in their cars per week and travel more than 200 miles. Key demographics including persons aged 18 to 34 and persons 25 to 54 average more time and miles in their cars.
• 71% of travelers often look at the messages on roadside billboards and more than 1/3 (37%) report looking at an outdoor ad each or most of the time they pass one.
• Billboard viewers recall seeing a wide range of actionable information, including stores and restaurants they later visited…events they wanted to attend or something funny they shared with friends later that day.
• Nearly 3/4 of billboard viewers shop on their way home from work; more than 2/3 make their shopping decisions while in the car and more than 1/3 make the decision to stop at a store while on their way home – all times when billboard advertising has the opportunity to be influential.
• Nearly 1/4 of billboard viewers say they were motivated to visit a particular store that day because of an outdoor ad message and nearly 1/3 visited a retailer they saw on a billboard later that week. 1/2 of viewers reported receiving directional information from a billboard and 1/4 said they immediately visited a business because of an outdoor ad message.
• 71% of travelers aged 18 or older notice the advertising messages on billboards either sometimes, most of the time or each time they pass one; nearly one in 10 notice the advertising message each time they see a billboard.