Outdoor Marketing Return on Investment Results - R.O.I.
Recent studies of Outdoor Advertising prove the value of outdoor
compared to traditional forms of advertising. Plain and simple Outdoor
Advertising works. Below find information on Outdoor advertising return
- Americans spend nearly 20 hours in
their cars per week and travel more than 200 miles. Key demographics
including persons aged 18 to 34 and persons 25 to 54 average more time
and miles in their cars.
- 71% of travelers often look at the messages on roadside
billboards and more than 1/3 (37%) report looking at an outdoor ad each
or most of the time they pass one.
- Billboard viewers recall seeing a wide range of actionable
information, including stores and restaurants they later visited…events
they wanted to attend or something funny they shared with friends
later that day.
- Nearly 3/4 of billboard viewers shop on their way home from
work; more than 2/3 make their shopping decisions while in the car and
more than 1/3 make the decision to stop at a store while on their way
home – all times when billboard advertising has the opportunity to be
- Nearly 1/4 of billboard viewers say they were motivated to
visit a particular store that day because of an outdoor ad message and
nearly 1/3 visited a retailer they saw on a billboard later that
week. 1/2 of viewers reported receiving directional information from a
billboard and 1/4 said they immediately visited a business because of
an outdoor ad message.
- 71% of travelers aged 18 or older notice the advertising
messages on billboards either sometimes, most of the time or each time
they pass one; nearly one in 10 notice the advertising message each
time they see a billboard.